Introducing the global standard for creative analytics to elevate your creative excellence

Enhance creative decisions with data.

Measure the efficiency, consistency, and impact of all your creatives worldwide.

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Trusted by the world's leading brands

The problem

84% of marketing content is visual and doubling every year, and creative is proven to be the #1 driver of performance. Yet it is the least understood and measurable aspect of the way brands communicate with consumers.

Our tools analyze any creative, anywhere, to give you complete transparency and quantify your creative strategy, output, and efficiency.

Creative analysis at scale

We break down every image and video to thousands of attributes, creating the largest set of visual meta-data that we transform into actionable insights

Creative Governance

Measure, enforce, and protect your creative standards - and media budget - at scale.

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Brand Builder

Automate your brand book to get the most nuanced view into your branded communication and consistency.

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What we measure

Track your image and video content across social, display, and ecommerce platforms worldwide.

Customize the creative elements you track to measure what matters most to you & your team.

Quantify the efficiency of your media spend and spot where budget is wasted on content that doesn't meet quality standards.

Centralize creative learnings from every agency, team, and market producing content on your behalf.

The team is amazed by what we have been able to do. We’re taking work off of their plate and freeing them up to optimize creative and focus on developing more effective content. We had a low spend/quality ratio, and we were wasting budget. In the past, brand managers judged content based on emotion and opinion. Now we have the data to show what’s working. And when you have data and opinion, you can create great work.

Nandus du Plessis

Global Head of Content Excellence AB InBev

CreativeX supports Mars' relentless focus on improving the creative excellence of our brands. Layering advanced science into the art of advertising, we can now identify the creative elements or constructs that make our messages even more relevant for our consumers.

Sorin Patilinet

Global Insights Director Mars

The manual audit that happened wasn’t scalable or sustainable. The CreativeX tools simplify that process. It’s a fairly simple thing. When people are creating assets, they’re able to very quickly check the asset for compliance. If it’s not compliant, they’re able to make a decision about what needs to change. As a result, our compliance number is now over 50%.

Ram Vythilingam

Senior CMI and Content Lead Global Beauty Personal Care Unilever

CreativeX is an incredible resource that will allow Warner to tell stories through imagery knowing we're on the right path and connect fans and artists with the same goal and vision. We've never had an intelligent mechanism to be sure we're making the right decisions and this provides that missing link.

Emmy Lovell

EVP, Europe Warner Music Group

We use CreativeX as the basis for our imagery decisions across all social platforms. In the past, you didn’t have anything to back up your assumptions. You had a bunch of creative people talking to each other. CreativeX gives you the data you need. It doesn’t hinder anything creatively; it shortens the creative process and points you in the right direction.

Anne Johnson

Senior Social Media Manager farfetch.com

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