CreativeX • Achieve Creative Excellence at Scale

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What's Creative Quality Score & Why should your brand start tracking it today? Learn More →

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Power every creative decision with data

Build a comprehensive creative database

Your global content & performance data all in one place, aggregated from all major platforms and DAMs. 10K+ assets tested daily.

Extract meaningful creative signals

Power your creative learning agenda with deep and statistically meaningful creative labeling. Market-leading data labelling accuracy.

Establish systems for scaling change

Simplify the lives of your brand builders with one platform that connects your entire content ecosystem. Used by 1,100+ agencies and 42K+ users across 160 countries.

Build your creative data platform

Globally relevant learnings from an unique data set

Reliably deliver impact at scale with CreativeX

+74% ROAS

Nestlé saw a 74% lift in ROAS for all ads with a high CQS on Meta Platforms.

+107% Brand Lift

Bayer saw a 107% avg. increase in brand lift for all ads with a high CQS on YouTube.

+22% Purchase Intent

Haleon optimized communications prior to launch for a 22% gain in purchase intent.

Start your journey with Creative Quality

Creative Quality

Maximize media efficiencies through increased adoption of validated creative principles.

Creative Lifecycle

Gain global visibility into your end to end content production and media lifecycle.

Creative Multipliers

Build towards your definition of excellence and validate it against the metrics that matter.

Fully integrated with

Any creative, anywhere

Tools to power your end-to-end creative workflows

Pre-Flight

Automatically check content for any creative excellence criteria prior to release. Integrates with most DAMs & production partners.

In-Flight

Measure real-time and historical adoption of your creative excellence criteria, and how it impacts media efficiency and content effectiveness.

In-Sync

Incorporate our creative data with your 1st and 3rd party data for richer MMM, sales, and brand lift modeling through our APIs.

CMOs on CreativeX

“CreativeX [puts] data and measurement against creativity… [leading to] gains in efficiency and effectiveness”

Jenny Zirinsky

Chief Marketing Officer, Colgate Palmolive

“Working with [CreativeX] you learn quickly and reapply those learnings… the performance of the content is substantially different”

Cristina Diezhandino

Chief Marketing Officer, Diageo

“[CreativeX] allows us to ensure that our marketing investment engages with people in the right place, at the right time.”

Tamara Rogers

Chief Marketing Officer, Haleon

Build your global creative data platform today