You’ve spent countless resources developing your brand. Does your marketing leverage your most distinctive brand assets to cut-through with your consumers?
There’s a 33% average revenue increase attributed to presenting your brand consistently, but with dozens of platforms, hundreds of markets, and thousands of marketers deploying creative assets on behalf of your brand, achieving consistency is harder than it seems.
Once you've nailed those creative best practices, go deeper by tracking your brand's custom and distinctive brand elements to measure brand consistency and branded investment.
Which branded elements are you using to connect your consumers with your brand?
How much media spend is deployed towards truly branded creative assets?
Are you telling a consistent story across all markets and all platforms?